…. to Partner Narrative by

Le Pennec & Buhl Strategy Advisory Agency

Wanig Le Pennec & Anders Buhl help with strategic innovation and partnership strategy.


Partner Narrative is a strategy advisory agency that helps startups and scale-ups with innovation and growth through partnerships, innovation modeling and storytelling.

More than 25 years of experience gathered in companies ranging from startups over scale ups and to large mature private and public enterprises in different areas such as commercial shops, finance, engineering, software, SaaS, telematics…

Our approach is unique because we believe that partnership and innovation are interconnected. Having defined a clear partnership strategy will help you shape your company strategy and your innovation roadmap., while at the same your innovation roadmap will define the kind of partners you will engage with and shape your partner ecosystem.

Whether you’re looking to form new partnerships or develop existing ones, we help you identify the right partners, define your joint value proposal, develop mutually beneficial agreements, and optimize your partner ecosystem for maximum impact. We work closely with you to understand your unique business objectives, and we tailor our approach to meet your specific needs. We help you build partnership strategy that increases revenue, drives innovation, and creates a sustainable competitive advantage.

We also specialize in strategic storytelling and innovation processes. We understand that a compelling narrative is essential for startups to stand out in a crowded market. We work with you to design a narrative that communicates your unique value proposition both internally and externally. We help you spread your innovative capabilities into your organisation and make sure that your strategy and innovation processes are streamlined.

If you’re ready to take your company to the next level, contact us today!

What we do

We help startup companies reframe their strategies and engage their employees and stakeholders by engaging workshops, adaptive narratives and a strict, content-first attitude. We help explore and drive new revenue through building a focused partnership strategy.

We help you boost your start up with senior advice on partnership strategy, strategic modeling and storytelling, and facilitate innovation processes and roadmapping.

Our services include:

Innovation processes, strategic modelling and storytelling

  • Innovation processes: we help you fostering a culture of innovation within your organization. We help you spark your innovative capabilities by assisting with the development of innovation strategies and processes. This includes identifying areas for improvement, creating a roadmap, and implementing new methods and tools for continuous innovation.
  • Strong and compelling narrative: we work closely with you to design a unique and effective narrative that communicates your value proposition to both internal and external stakeholders. This includes defining the core values and messaging of the company, as well as creating a clear and consistent brand voice that resonates with your target audience.

Partnership strategy

  • Partner identification and selection: we help you identify potential partners that align with your strategic goals and objectives. We assist with the screening and selection process, ensuring that the chosen partners are a good fit for the business.
  • Partnership development and management: we help you develop and implement effective partnership strategies, including the creation of partnership agreements, partner programs, incentive structures, governance structures, and performance metrics. We assist with ongoing management of the partnership, including communication, problem-solving, and relationship building.
  • Partner GoToMarket: we help you define and execute successful Go To Market strategies with your partners.
  • Partner enablement and training: we help you provide the necessary tools, resources, and training to your partners to enable them to effectively sell and support your products or services.
  • Partner performance measurement and optimization: we assist with the measurement and analysis of partner performance, and provide recommendations for optimizing the partnership to achieve better results. This includes identifying areas for improvement, implementing best practices, and developing action plans to drive growth and success

Create your partnership strategy

Gain new revenue streams and capitalize on your partnership ecosystem.

If you’re a startup, building a powerful partnership strategy can accelerate your growth. 

With the decline of cookies and the rise of private data regulations, traditional marketing methods are becoming less effective in reaching target audiences.

Partnerships offer another path to customers and increased sales, providing direct access to an existing customer base. They also allow for a deeper understanding of your audience, improved communication with your prospects, and enhanced sales of your products and services.

In addition, having your partner ecosystem provides your company with a strong advantage against competition. While services and products can be replicated, an entire partner ecosystem is difficult to imitate.

Finally as a startup, you should be taking advantage of the knowledge you can get from partners, as well as the credibility and customer trust you can get from partnering with a more established brand. Establishing integrations with other solutions and having an API-driven solution can be key to capitalize on the ecosystem model.

While partnering with others has many benefits, creating a thriving partner ecosystem is not effortless. It requires coordination among internal and external stakeholders, efficient processes, the appropriate partnership organization, the right technology for partnerships, and a well-designed partner program.

If you’re a startup or a scaleup, we can help you define the ideal partnership strategy and put it into action. Our team can assist you in building a world-class partner ecosystem and making it a significant revenue driver for your company.